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There is no such thing as too many presentations of your branding and marketing messages in a store setting. But there can be too little in the way of advertising. If you have ever noticed a customer at a counter asking to whom to write out the check, you know that this establishment, hopefully not yours, has erred on the side of “less is more” and failed to create brand awareness or even name recognition in the buyer. Counteract this possibility with architectural finishes!
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